In development, launching June 2026
Build your own hotel website.
We handle the rest, you catch the booking at home.
The demo site is already live. The waitlist and the calculator work right now too.
See it yourself
No mockup. Click through the real demo site and the builder.
The site you get
A complete, fast site on your own domain. Click through it live, this really runs.
The builder you fill it in with
You add text, photos, and prices through a simple dashboard with a live preview. Pick a template per accommodation type and switch anytime: your content moves along automatically.
The difference per booking
Same bed. A very different return.
Per booking
Same bed, same guest. The difference is who the booking comes from. Since 2024, you are allowed to be cheaper on your own site than on Booking.
Booking and Hostelworld are fine as a shop window: they bring in people you would not have reached otherwise. But once they know your guest, you pay commission again every time that guest comes back.
It flips that order around. The guest finds you through the platform, but books directly on your site next time, on your terms. According to the CBS, the Netherlands counted over 3,842 hotels with 51.7 million guests in 2024. Outside the Randstad, many of those businesses leave direct revenue on the table.
What it gets you
Not just a website. More guests, more time, your own place.
More direct guests
Guests who find you through Booking book directly with you next time. Without you paying commission again every single time.
More time for your guests
Confirmations, review requests, and standard questions run on their own. The time you win goes to breakfast and your guests, not your screen.
A fuller calendar
Better visibility in your own region means more requests in your quiet months, not just in high season.
Your own place online
A site that fits your property. Not a profile among a thousand others on a platform, but your story, your photos, your name.
The difference at a glance
A profile on a platform, or your own place
Now: a profile on Booking
- 15 to 30 percent commission on every booking, even repeat guests
- One profile among a thousand others, your story disappears
- The guest belongs to the platform, not to you
- No email address, no way to bring them back
- You are not even allowed to show your best price
With Hotelmark: your own site
- A direct booking costs a fraction, no commission to a platform
- Your brand, your photos, your story on your own domain
- The guest belongs to you, and books directly next time
- Your own mailing list to bring back repeat guests
- You show your best price and reward direct bookers
Worried it is too complicated?
If you can update a Facebook page, you can do this.
No code, no hassle
You fill in a form the way you would update a Facebook page. Text, photos, prices. That is really all it is.
Done in an afternoon
Most owners have a complete site online in an afternoon. No weeks of waiting on an agency.
See it first, then pay
You build for free and see your own site before you spend a cent. You go live only once you are happy with it.
How it works
From free build to live in four steps
- 1
Build it for free
in an afternoonPick the template, add your hotel name, photos, rooms, prices, and contact details through a simple dashboard. No technical skills needed. You see your own site before you pay anything.
- 2
Pay to publish
online, by cardHappy with it? Pay online for the monthly plan that fits you. No quote, no sales call, no annual contract.
- 3
Connect your domain
we handle the technical partNo domain of your own yet? We arrange it for you. Already have one with an old site? Then we keep that domain, so you do not lose your spot in Google. Your email keeps working as usual.
- 4
Live and growing
ongoingYour site is live on your own domain. We keep it online, secure, and up to date in the background. Add the marketing module or the CRM later once you are ready.
Do the math yourself
What does commission cost you per year?
What does commission cost you per year?
Slide in your own numbers. Everything recalculates instantly.
Your numbers
What you currently pay out in OTA commission per year
€28,050
€2,338 per month
Savings if you shift 15points to direct
€5,625 per year
About €469 per month that you keep.
The colored part is what you win back from your current commission payout.
Indicative. A direct booking costs about 4.5points in payment and booking costs, versus 17% OTA commission. Since September 2024, you are allowed to be cheaper or more attractive on your own site than on Booking (the end of the EU rate-parity clause).
At launch you pick your system and keep this amount yourself.
Exclusive per area
Make your mark.
We take on at most one hotel, hostel, or B&B per town or neighborhood. No neighbor offering the same thing, no competing against each other. You get the area to yourself and become the place guests land on when they search your region.
One per type per area
Once you join, we take on no one else of your type in your postal area. The exclusivity is yours for as long as you stay a customer.
We make you the local first result
All local attention goes to your site. That means you can genuinely rank at the top when someone searches your region, without a competitor using the same approach getting in the way.
Your region, your story
You get a ready-made area guide: attractions, routes, and seasonal tips. Guests see you as the local expert, not just another place to sleep.
Claim your area
All of the Netherlands is still open
Every area is still open. We take on at most one accommodation per type per postal area, so whoever claims first becomes the local specialist for that spot. No neighbor using the same approach.
Featured regions
For your accommodation type
A dedicated template per accommodation type
For your B&B
A template you fill in an afternoon with your own photos, rooms, and prices. Easy to find nearby, with a booking button and a mailing list for repeat guests.
Read the approachFor your hostel
A fast, mobile-first site that delivers bookings on your own domain. Bring back one-time OTA guests as direct bookers, without needing an agency for it.
Read the approachFor your hotel
A site worthy of your brand, that you manage yourself and that delivers direct bookings. For the independent and family-run hotel.
Read the approachFor your campsite
A site that shows your grounds as they are: spots, accommodations, and the nature around them. With its own booking button, independent of the platforms.
Read the approachNot sure yet?
Which setup fits you?
What type of accommodation do you have?
What you can add
Start with the website. Expand whenever you want.
Website
The template plus your dashboard, your own domain, security, and the legal pages. The foundation. From 25 euros per month.
from 25/mo
See the serviceMarketing module
Access to the knowledge base: local visibility, your Google profile, blogs, video, email, and ads. Step by step, at your own pace.
from 45/mo
See the serviceCRM & automation
Bookings and guest data in one place, with automatic confirmation and review emails. Your own guest list instead of the OTA's. In development.
from 79/mo
See the serviceHave it done for you
No time to start yourself? For a one-time fee we set up your site for you with your own material. After that, you manage it yourself.
optional upsell
See the serviceHonest about fit
Who this is and is not for
This is for you if
- You run a B&B, hostel, or small to family-run hotel with a few to thirty rooms
- You pay too much commission and want more direct bookings
- You do not have the time or interest for an agency or a weeks-long project
- You want to stay in charge of your own site and your own guests
This is not for you if
- You run a chain or a hotel with more than thirty rooms and its own marketing team
- You want a fully custom site with a free-form design editor
- You already have an agency that handles your visibility well
- You are looking for a free tool and do not want to pay for anything
Why Hotelmark
Trust without the big promises
Flat monthly fee
You know upfront what you pay. No billing by the hour, no annual contract, cancel any month. You can stop anytime, and you take your data with you.
You never touch the technical side
No updates, no settings, no technical maintenance. You fill in the content, we run everything in the background.
Privacy handled from day one
Every site comes with a privacy policy, cookie notice, and terms. Properly in order, without you having to figure anything out.
Proof from your own numbers
No vague promises. The calculator uses your own revenue to show what shifting from OTA to direct bookings actually delivers.
From the blog
Concrete knowledge, free
Join the waitlist
At launch in June 2026 you pick your system and go live immediately. The waitlist gets first access and the sharpest introductory price. No sales call.
Frequently asked questions
Good to know
Who is Hotelmark exactly for?
Do I need to handle anything technical myself?
How will it work at launch?
I already have my own domain with an old website. Can that move over?
Am I allowed to be cheaper on my own site than on Booking?
Do I really get the area exclusively?
What happens with my guests' data?
Be at the front when Hotelmark goes live
Join the waitlist for the June 2026 launch. First access, the sharpest introductory price, and no sales call.